MERIDIANI NEW MONO-BRAND STORE IN MILAN
MERIDIANI INAUGURATES THE NEW STORE IN MILAN FASHION DISTRICT IN VIA MANZONI 38
Set in the exclusive Milanese fashion district, a prestigious period building from the early 1900s is the luxurious, sought-after location of the new Meridiani mono- brand store, which was inaugurated on the occasion of the 2023 edition of the Salone del Mobile.
The important architecture of the building characterized by the finest finishes is the perfect setting for the new corporate space of the brand, since ever synonymous with timeless elegance.
The monobrand in Via Manzoni 38 is spread over two floors, with three windows overlooking the courtyard; the surface of around 500 square meters allows for a rich and articulated interior design, with different settings that unfold in a fluid path thanks to the large helical staircase connecting the two floors. The interior design project, which bears the signature of Andrea Parisio with the collaboration of Giuseppe Pezzano, suggests a refined, coherent dwelling experience in all rooms, divided into living, dining and sleeping areas.
The interior design project includes the presentation of the new 2023 collections, alongside the historical ones that have become iconic such as Plinto - a series of dining tables inspired by architecture for the dining area, or the Rene' sofas for the living zone.
During the design week, also the internal courtyard in Via Manzoni 38 was dedicated to the Meridiani collections – the perfect location for the new Open air modular elements.
The inauguration of a mono-brand store open to the public in a prestigious location in the heart of Milan is a strong statement of consolidation of the brand; the store is proposed as an exclusive sales point and adds up to to the historic space of Corso Venezia 29, the showroom-apartment for international professionals who want to experience the brand in the intimacy of a reserved, dedicated space.
For the opening of the Milan Store, Meridiani has involved in partnership a long- standing customer, Bredaquaranta, who can boast of a long experience in the interior design sector as retailer of high end collections, including those of Meridiani.
